ihopto Forum

A forum for ihop.to TAG owners to help them make the most of their claimed words.

Showing posts with label TAGs. Show all posts
Showing posts with label TAGs. Show all posts

Saturday, 26 November 2011

Monday, 7 November 2011

Monday, 10 October 2011

Getting your customers "offline" to "online"..an interesting example..

John West have launched a promotional campaign that gets their buyers to enter a can number into their website so they can find out where their Tuna was caught. "Discover the story behind the can". The company provides a number of fictional scenarios of what happened on the boat where the Tuna was caught. This is an interesting way of getting their customers online, as well as meeting a customer curiosity on where their product was caught.
This shows to us at ihopto the increasing need for marketers to find ways to get their customers to interact with them online. We feel we provide a quick and easy method for doing this. Within 5-10 mins a company can have a TAG, image that can be attached to their online marketing..

See http://www.john-west.co.uk/

John West ‘story in every can’ advertising campaign. Interesting way of getting customers from offline to online..http://ih.to/5z


NEW TAG!: how to win the lottery (US)

 NEW TAG!:Goto ihop.to and type how to win the lottery in the search box,choose United States as the country or click  http://ih.to/5w 

Thursday, 6 October 2011

Where will online scanning technology go?...

We are all seeing the 2d QR barcodes appearing ..but where will these involve.?. This article in adweek looks at some new start ups in the UK - Aurasma and Blippar - 2 new image-scanning and augmented reality application providers. They move away from barcodes and instead use brand images scanned by the phone to trigger content to the user.


One of the benefits of ihopto TAG (if used by itself) is that it is simpler and not reliant on a QR reader. It can be used in conjunction with whatever new technology evolves. A user can still remember the brand words, or slogan and use them to enter into our ihopto site or facebook application, or wherever an ihopto search can be made.
One of our ideas is to provide a reader for an ihopto TAG - that would allow the TAG to be read and trigger the online web pages.Wherever a user saw our blue ihopto they could use our scanner to read the words in the TAG. An easier item to scan than a QR code.
We decided initially to combine it with a QR code so people could use the existing readers to start with.

Was this the betamax for the QR /2d barcode world?.

Interesting wikipedia article - ..

http://en.wikipedia.org/wiki/CueCat

Interesting that this was a solution before the problem was known. An invention to get users from printed media to online that was seen as one of the worst inventions!. Seems silly now with the rise of QR codes. I guess the solution re the barcodes was correct. The issue was the reader which was solved by the smartphone..something we can thank Steve Jobs for..?. Without Steve Jobs and the rise of the smartphone would QR codes be as popular today?.


What is your online identity?.

An interesting article on the use of your real name with Google +. http://ih.to/4p
This opens up the question on what is your identity online.
This is how we saw ihopto TAGs being used - a way of creating your own  identity - a bit like a Graffiti TAG.


Handles, pseudonyms, usernames all have allowed us to have a unique "identity". We use the internet for different purposes at times. For our professional network we want to present our professional online world - e.g Linked in, and perhaps our company website. For family we might want to present our "activity" online world - links what are we doing everyday- e.g facebook, photo websites.While with friends we might want to share our "personal" online world that might link to sites we don't want our family or professional contacts to know about. We saw people having muliple TAGs to allow different online identities. What different identities do you have and what TAGs would you take?..