Adwords fail...

Saw this on my friends facebook. Where Adwords cover everything!...
Has anyone claimed Love as a TAG?.... check it out on http://www.ihop.to/..

Use your TAG as a new "Find me" Icon..

Use you new TAG as a Find me icon on your advertising and commercials. People can type the TAG into our search box and find the links you have associated with your word or words.

3 examples of how not to use facebook

3 examples of why how not to use facebook. The article from imediaconnect basically tells people you cannot afford to ignore facebook and whether you like it or not you have to use it to direct engagement with people or you mind find people engaging with you in a way you do not want.  http://ih.to/1s43

Kit Kat..

Watch the Kit Kat Ad... at the end of the advert they show the facebook icon in a square box with the name of the facebook profile to enable the audience to find them on facebook. This is how you can use an ihopto TAG.

Their campaign is to get the audience onto facebook to vote on which flavour of Kit Kat to keep. They have 5.5 million facebook followers.. so it must work..!

Did you know that they have a website as well called KitKat.com?....You can find a real time facebook feed and twitter feed..

1 Like = 1 day

An example of a company luring customers to their facebook by offering donations to charity for each Facebook "Like" they get. A bit of a bribe but sure to increase the engagement with customers.

Article in Marketing Week...



PG Facebook Page



The one icon you must have on your advertising....

ihopto has come up with an innovative solution that solves this with one simple icon/image that is displayed on an advertisement. This image includes a easily recognisable icon – a blue space hopper, and a word or phrase that when typed into a http://www.ihop.to/ search site will direct users directly to web pages linked to that registered word. This could be to anything – possibly web pages featuring the advertising campaign, to social media profiles, or perhaps to the company blog.

Advertisers are increasingly coming up with ways to engage their customers from their “offline” advertising and drive them “online” – whether this be directing them to “Like” their Facebook page, direct them to the company homepage, adding a QR code to direct them to a web page, or displaying social media icons letting them know they have a Twitter or Facebook account.

ihopto questioned how effective these methods were. From their research on a set of Sunday newspapers, they discovered that 80% of URLs displayed do not drive a user, without the user having to click 2 or 3 more times, to a web page that is directly related to what is being advertised. Also in the majority of cases the social media profile name is not specified so the user still has to do a search to get to the correct profile. QR codes are static, take time to use and only useful where the audience can use a smartphone.

Having a word or words in the icon/image is the secret to making this work. Firstly it is easy to see which words are already claimed and registered by searching on ihopto’s website. Secondly words are easy for an audience to remember, if they see or hear the advert and don’t have a computer in front of them at the time. Even if the word is not entered directly into a http://www.ihop.to/ search site, it can be used to search in Google to ensure the words used match your adwords, making SEO spend more effective.

Terry Benge – CEO of ihopto says. The great benefit is the fact that the URLs linked to a registered word can be dynamically changed meaning advertising copy does not need to be changed if new web pages are created or new social media profiles have been created.

After all advertisers panacea has always been to have a memorable brand, combined with an easily remembered slogan, so it should be essential to have memorable way to drive the user to the right place online.

The icon to watch out for.....

Soon to be appearing in streets and adverts around you.......................................