Buying a single word for an Adwords can be very expensive for every click. i.e. pick a word like Advertising and you could be paying a large amount for every click, with a large number of companies, competing and paying for the same Adword. Pick a 5 word adword like "Advertising that is more effective", and the cost is significantly reduced, and competitors bidding for the same adword will be reduced.
So how do you direct your users to use that search term....by showing the words in your offline advert.
Instead of showing your URL - direct your users to the searches you want to make them in Google.
Why use an ihop.to TAG to do this?. Effectively you can reserve your words (the ones you have made into Adwords) so no one else can use them in their advertising. Once ihop.to becomes an excepted method of showing "words" to be used on advertising instead of URLs then you would be ahead of your competitors.
We are a company offering a unique product. A number of business provide processes for aggregating URLs but no one offers the integrated package of QR codes, TAG images, URL shorterners and support for getting the TAGs known.
Claim your TAGs now - use them on your offline Marketing and watch the costs of your click throughs reduce....
Showing posts with label Adwords. Show all posts
Showing posts with label Adwords. Show all posts
Monday, 31 October 2011
How to make your Adwords more effective
Most online advertisers use their own web URL on their offline advertising. Often this is to the homepage, with links on the homepage to the pages linked to what has been advertised. A large number of advertisers don't redirect their readers to the right web page making the point of placing the URL on a advertisement redundant.
Unless a reader, or watcher or an advert is sitting on a computer while reading it is unlikely they will remember the URL that is advertised. Instead they are far more likely to remember a couple of keywords from your advert and use them in a search engine later on.
If you have integrated your campaigns with an SEO campaign and have bought Adwords or a featured listing you are reliant on your readers/watching picking the right keywords to search for your web pages, or you have had to buy a larger number of adwords to ensure that they are searched on.
Having an ihopto TAG can significantly increase the hit rate on your selected adwords. Imagine using your Adwords as your TAG. Show them on your advert and ask your audience to use them in their search - ihop words are unique to each country so your competitors will not be advertised their Adwords.
Attached is an article on costs - these will reduce with an ihop.to TAG
Keyword Cost Guideline and PPC Specialist Costs
Unless a reader, or watcher or an advert is sitting on a computer while reading it is unlikely they will remember the URL that is advertised. Instead they are far more likely to remember a couple of keywords from your advert and use them in a search engine later on.
If you have integrated your campaigns with an SEO campaign and have bought Adwords or a featured listing you are reliant on your readers/watching picking the right keywords to search for your web pages, or you have had to buy a larger number of adwords to ensure that they are searched on.
Having an ihopto TAG can significantly increase the hit rate on your selected adwords. Imagine using your Adwords as your TAG. Show them on your advert and ask your audience to use them in their search - ihop words are unique to each country so your competitors will not be advertised their Adwords.
Attached is an article on costs - these will reduce with an ihop.to TAG
Keyword Cost Guideline and PPC Specialist Costs
Subscribe to:
Posts (Atom)