Buying a single word for an Adwords can be very expensive for every click. i.e. pick a word like Advertising and you could be paying a large amount for every click, with a large number of companies, competing and paying for the same Adword. Pick a 5 word adword like "Advertising that is more effective", and the cost is significantly reduced, and competitors bidding for the same adword will be reduced.
So how do you direct your users to use that search term....by showing the words in your offline advert.
Instead of showing your URL - direct your users to the searches you want to make them in Google.
Why use an ihop.to TAG to do this?. Effectively you can reserve your words (the ones you have made into Adwords) so no one else can use them in their advertising. Once ihop.to becomes an excepted method of showing "words" to be used on advertising instead of URLs then you would be ahead of your competitors.
We are a company offering a unique product. A number of business provide processes for aggregating URLs but no one offers the integrated package of QR codes, TAG images, URL shorterners and support for getting the TAGs known.
Claim your TAGs now - use them on your offline Marketing and watch the costs of your click throughs reduce....
No comments:
Post a Comment