Getting your customers "offline" to "online"..an interesting example..

John West have launched a promotional campaign that gets their buyers to enter a can number into their website so they can find out where their Tuna was caught. "Discover the story behind the can". The company provides a number of fictional scenarios of what happened on the boat where the Tuna was caught. This is an interesting way of getting their customers online, as well as meeting a customer curiosity on where their product was caught.
This shows to us at ihopto the increasing need for marketers to find ways to get their customers to interact with them online. We feel we provide a quick and easy method for doing this. Within 5-10 mins a company can have a TAG, image that can be attached to their online marketing..

See http://www.john-west.co.uk/

John West ‘story in every can’ advertising campaign. Interesting way of getting customers from offline to online..http://ih.to/5z