This is a unique approach for a fastfood/restaurant company to drive their customers to their online world. They have created their own vanity URL with a website to allow people to upload a noise to Utube. They can TAG their noise with "UltimateNandosNoise" which allows users to find the videos via the Utube site.
The page also allows users to Like their facebook page.
http://nandosnoise.com/
and see their blog
http://www.nandos.co.uk/blog/news/nandos-noise-whats-yours-1892/
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